Expressionism, is an artistic movement in which the artist attempts to depict not objective reality but rather the subjective emotions and responses that objects and events arouse in him. He accomplishes his aim through distortion, exaggeration and fantasy and through the vivid, violent, or dynamic application of formal elements .
In this collection, Ghada tried to make every word express itself through lines, motions, distortions, art direction using different methods and tools. Each word is inspired by a movie, a situation, a book, an article even the composition of the word’s letters.
Ghada was granted an internship at Qaf Studio by Muhammad ElMahdy where she learnt Arabic typography.
NOTE : ALL ARTWORKS PRESENTED IN THIS PROJECT ARE TOTALLY SKETCHED NOT COMPUTERIZED
For more info about her work, check her behance portfolio here.