SEASONED is a branding project done by Pencil Designs. The client wanted a branding concept that captured the essence of the new eatery and that be extended into a branding system spanning the full spectrum of the diner’s touchpoints including packaging, paper wraps, table mats as well as a mobile app and digital applications.
The name “Seasoned” applied in a culinary context immediately evoked thought of seasoning and spices. The team started exploring this “big idea” and the goal was defined to be: design a spice-related emblem that will also reflect professionalism and mastery with an up-class fine feel.
Pencil Designs is a digitally-focused branding and UX agency based in Cairo, Egypt. We craft beautiful, unique & exciting brand experiences helping businesses express ideas, state positioning, design products and go-live.